Health Technology Collaborative
BRANDING, WEBSITE, FEASIBILITY STUDY (2019-2020)
Role: Project Manager, Designer
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As both Project Manager and Designer for this initiative, I led the rebranding and website development efforts for the Health Technology Collaborative (HTC), while also managing the planning and execution of a grant-funded Feasibility Study to evaluate the potential for an HTC Inventor Space. This project required coordination across multiple disciplines, including design, research, vendor collaboration, and stakeholder communication.
Project Scope & Deliverables
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This multi-faceted engagement included the following deliverables:
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HTC Rebrand: Developed updated brand identity, including logo, typography, and color guidelines.
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Website Development: Oversaw the strategy and visual design of a new web presence to reflect HTC’s mission and attract partners.
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Feasibility Study Management: Managed the scope, timeline, and execution of a comprehensive feasibility study.
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Social Media Communication: Created and posted study updates and announcements across HTC’s social media accounts.
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Executive Summary & Branding Guidelines: Delivered key documentation, including the final study summary and brand guidelines.
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Project Management Process & Tools
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Applying PMP best practices, I guided the team and stakeholders through the entire project lifecycle:
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Initiation & Planning:
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Defined project scope, objectives, and stakeholder expectations
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Created a detailed project schedule with milestones, dependencies, and risk assessment
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Aligned team roles and responsibilities with project goals
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Execution & Leadership:
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Managed daily operations, task delegation, and internal/external communication
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Facilitated vendor coordination and status reporting
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Oversaw branding and design activities to ensure visual consistency across all assets
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Monitoring & Control:
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Tracked progress using Gantt charts and scheduling tools
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Maintained documentation of activity sequencing, meeting notes, and status updates
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Ensured alignment with project KPIs and deadlines
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Closing & Deliverables:
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Delivered a polished Executive Summary of the feasibility study
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Finalized and distributed HTC Branding Guidelines for future use
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Completed project evaluation and stakeholder review
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Key Achievements
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Cross-Functional Team Leadership: Successfully led a diverse team of researchers, designers, and external vendors under tight grant deadlines.
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Strategic Communication: Maintained stakeholder alignment through regular check-ins, documentation, and reporting.
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Design & Branding Integration: Contributed to both the visual identity and UX of HTC’s brand and web presence.
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Grant Compliance: Delivered all study documentation on time and in accordance with grant requirements.
This project highlights my ability to manage complex, grant-based initiatives while simultaneously contributing to branding and digital design. The result was a cohesive, on-schedule, and well-documented engagement that supported HTC’s mission and future planning.
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View the slideshow below to explore the Feasibility Study Executive Summary and HTC Branding Guidelines.