ALL IN For Equity
Print & Digital Design (2024)
Role: Graphic & Digital Designer
The ALL IN For Equity Conference is an annual event organized by the Monterey County Office of Education, dedicated to advancing equity in education. For the 2024 conference, I was responsible for designing a cohesive visual identity across multiple print and digital assets.
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Project Scope & Deliverables
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I designed a range of materials to support the event, including:
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Save-the-date flyers – Created for both print and digital distribution to generate early awareness.
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Social media graphics – Designed for various platforms to engage audiences and encourage attendance.
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Conference brochure – A professionally printed booklet handed out to attendees, providing key event details, speaker bios, and session schedules.
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Design Process & Tools
Per the client’s request, Canva was the primary design tool for this project, allowing for easy content edits on their end while maintaining high-quality, professional layouts. Additionally, I used Adobe Illustrator to create custom vector assets and enhance the visual design.
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Working within Canva's framework required strategic design decisions to balance creative flexibility with client usability. I developed template-based designs that maintained consistency across all materials while ensuring easy text updates for last-minute schedule or speaker changes.
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Key Achievements
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Consistent Branding: Ensured a unified look and feel across all touch points, aligning with the conference’s equity-focused mission.
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Print-Ready & Digital Optimization: Designed materials that translated seamlessly between print and digital formats.
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Client Collaboration: Built editable yet visually compelling designs, empowering the client to make real-time text edits without compromising design integrity.
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This project showcased my ability to blend flexibility with professional design standards, leveraging both client-friendly tools and advanced design software to create impactful event materials.
